I'm sure others have seen this, since it was the Library Link of the Day, but another article about evolving nature of reference:
Are Reference Desks Dying Out? Librarians struggle to redefine — and in some cases eliminate — the venerable institution
This one focuses more on the ways in which reference desks can move from a traditional in person interaction to technology like text messages, web based tools, instant messaging, email and even Facebook!
I'm not sure how I feel about this - while I love technology when it really helps, I can't help thinking that it is a lot harder to conduct a decent interview over email, etc. And what about reader's advisory?
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